Business Model

As one of the leading global energy consumers, India relies heavily on coal to meet its growing energy demands. India has vast coal reserves, but the demand often outstrips domestic production. Despite efforts to boost domestic production, the country continues to import substantial quantities of coal to bridge the gap between demand and supply. Further, different industries require coal with specific qualities for optimal performance. While India produces a significant amount of coal, certain industries might import coal with specific characteristics that are not readily available in domestic mines. As the demand for electricity continues to grow with industrialization and urbanization, coal remains a crucial component in meeting this demand.

With this supply gap in the market, the venture aims to establish itself as a prominent player in the coal importing business in India. The company will specialize in sourcing, importing, and distributing coal to meet the diverse needs of industries, power plants, and other consumers. The focus will be on providing reliable and high-quality coal while adhering to environmental and sustainability standards. Sunrise India Trading Pvt. Ltd. plans to import Coal from Indonesia, Russia and South Africa as these sourcing points are rich in specific characteristics that are preferred in the market.

Target Market

The target market for Sunrise India Trading Pvt. Ltd. will be India. The target customer segment can include power plants, captive power plants, textile mills, chemical factories, brick kilns, processing units and other sectors requiring coal as a primary source of energy. Additionally, SITPL also targets consumers who may require coal with particular characteristics that are not readily available in domestic mines.